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An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich.
 
From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters.
 
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.
 
Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games.
 
“Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal
 
“Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly
 
“Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author
ASIN ‏ : ‎ B001U5VJPO
Publisher ‏ : ‎ Wiley
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ August 31, 2022
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 3.4 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 289 pages
ISBN-13 ‏ : ‎ 978-0470480236
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #913,456 in Kindle Store (See Top 100 in Kindle Store) #102 in Retailing Industry (Kindle Store) #144 in Business Infrastructure #461 in Company Histories
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